Driven by a comfort, health and eco-conscious lifestyle, Cariloha joins the Style of the Caribbean with the Spirit of Aloha to provide the best in natural luxury. Since 2007, the brand has grown to become the only multi-retail showroom retailer in the world to provide an entire retail showroom experience that’s completely merchandised with products made of eco-friendly viscose from bamboo.
Established in 2007 we first developed a line of island-leisure products that included watches, purses, sunglasses, and more. We even developed sorbets with custom-made freezers installed to our cash wraps to keep the sorbets cold. High-end luxury with a cold treat, we thought it was the perfect combination for our vacationing customers.
After opening three retail showrooms in 2008 in Cozumel, Ocho Rios, and St. Thomas we discovered that our product line wasn’t the right fit for our cruise port locations, and customers weren’t connecting with the unknown brand.
While in our Cozumel retail showroom our CEO, Jeff Pedersen, noticed a woman who was stressing over whether or not to buy our watch or another brand’s watch. At that moment, we knew we needed to change things up and keep innovating, so we went back to the drawing board.
As a test we made 5,000 bamboo shirts out of our Southern California production facility and sent them to our three retail showrooms. Two weeks
later they were completely sold out. With that kind of success we didn’t waste any time developing an entire retail showroom of proprietary bamboo products.
We adjusted our retail showroom design, promotions and marketing programs to reflect the soft, cool, clean and green nature of bamboo. With this redesign and unique product Cariloha bamboo products were taking root and would soon spread.
In 2010 we licensed our first independent Cariloha retail showroom in the island of St. Maarten and opened several more retail showroom in the U.S. and Caribbean. By 2012 Cariloha opened 30 retail showrooms in 11 countries and has grown to become the only multi-retail showroom retailer in the world to provide an entire retail showroomexperience completely merchandised with products made of viscose from bamboo.
Today Cariloha’s popular bamboo products and rapid retail showroom expansion continues to attract customers across the globe with 50+ retail showroom locations in 16 countries and growing!
Cariloha utilizes numerous registered Trademarks and some unregistered trademarks (both U.S. and foreign) in marketing and selling its products, including, but not limited to, “Cariloha”, "Cariloha Bamboo", “Stay Cool, Wear Bamboo”, “A Comfy Way to Save the World”, “It’s Bamboo Soft”, "Bamboo Soft", "Comfy Soft", "Bamboo Style", "Cariloha Baby", “Live Natural, Stay Cool, Wear Bamboo”, “Soft – Cool – Clean – Green”, “Crazy Soft”, “World’s Softest Shirt”, “World’s Softest Sheets”, “World’s Softest Towels”, "Softest Bedding on the Planet", “World’s Softest Liner”, "Bamboo Fit", "Cariloha Soft Standard", "Natural Luxury", "Soft · Simple · Sustainable", "Feel the Difference".