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Cariloha stores are in the process of receiving a new infusion of chic, eco-smart clothing styles for men and women, which include new button-front shirts, Slub-Jersey polos, dresses, tanks, shorts, wraps, skirts and more all made from unique bamboo-fabric blends. These new bamboo clothing styles will be available online soon.
The entire bamboo clothing style line is made exclusively for Cariloha using new material blends and weaves that are on the forefront of the bamboo market. Lush-fabric lovers will notice that Cariloha’s new styles feature all-organic blends, specifically cotton and bamboo, which are recognizably soft and carve a niche in versatile material blends that aren’t typically scene in the fashion industry today.
“We’re capitalizing on the popularity of the Slub-Jersey look right now, but we’re using bamboo – keeping it softer than anything else out there,” said Aaron Hobson, Cariloha Executive VP of Marketing. “Fans of the Slub-look will appreciate the wide variety of bamboo-based styles and bamboo-soft differences that Cariloha has incorporated into each one. “
“It’s not your stereotypical Slub-jersey, Chelsi dress or cargo short,” Hobson said. “Rather, we’ve combined unique bamboo properties and stylish fabric detailing to provide a crazy-soft touch and elegant look that works for almost any occasion. The fashion-driven beach boy or gal can hit the beach in the morning and enjoy a nice dinner in the evening, wearing an outfit that’s stylish, sturdy, comfortable and good for the environment, thanks to these modern bamboo-based styles.”
Anyone in the textiles industry who uses bamboo as their chief fabric component usually doesn’t go beyond T-shirts these days. The general public can now get a wide variety of today’s popular clothing styles with all the benefits of bamboo found in Cariloha’s bamboo-soft clothing styles.
It total, Cariloha added six new women’s clothing styles and four new men’s styles to this new line – all in an appealing color story. “It’s not a stale line,” said Hobson. “We’re continually growing and expanding the line – that’s our commitment.”
Fans of the bamboo clothing styles can expect new additions to Cariloha’s line approximately twice per year. Currently, the clothing line makes up about 25 percent of the Cariloha store’s product mix and takes up about the same amount of retail space in a typical 1,000-square-foot retail store.
New Bamboo Clothing Style Product-Specific Features:
- Enhanced tailoring, thinner cuts on shorts thighs and button-front shirt sleeves.
- Custom-pocket bagging, printed with Cariloha bamboo icon on shorts, and custom front and pocket buttons with etched-in Cariloha name on shirts.
- Custom Cariloha tag on interior waistline with bamboo-soft branding tag on shorts and skirts.
- Custom, green Cariloha interior waistline piping and belt loop on shorts.