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Cariloha this past week introduced its new and improved Bamboo Boxer Briefs — all part of making customers’ bamboo wardrobes and comfort-luxury lifestyle more complete.
The new bamboo briefs are now available with or without an open fly in four colors (Carbon, Steel Blue, Black, White), making them more functional for customers’ needs and interests.
“Our bamboo boxer brief’s lightweight, incredibly breathable fabric is designed for less sweat and more comfort below the belt,” said Scott Brady, Cariloha AVP of Communications. “The soft, smooth feel of the fabric is tailored to be fitted and flexible – it’s like having full-comfort, bumper-to-bumper coverage every time you put them on.”
Bamboo Boxer Brief Features
The boxer brief is the perfect combination of comfort and style. It offers support, stability (no riding up), containment, and aesthetics (looks better).
“Bamboo underwear has many benefits over regular cotton underwear, and changing underwear styles is harder than changing sheets or socks,” said Brian Ciccotelli, Cariloha Sales Training Manager. “Bamboo is far superior to cotton in the underwear department, as it’s 3 degrees cooler, breathes better, repels odor and wicks away moisture naturally.”
Boxers with a fly or without a fly have certain benefits, depending on how the individual is going to wear them. For sports and exercising, no fly is usually best since everything will always stay inside where it belongs. For normal, everyday use, having the fly is more convenient.
“While the boxer brief is a comfortable, better choice for everyday wear, it’s an ideal option for exercising or sports,” said Ciccotelli. “The stylish lines, tailoring, and fabric construction are flattering and provide increased durability. Once you go bamboo, you’ll never go back to cotton underwear.”
They’re available in Cariloha stores and on Cariloha.com. Retail pricing is $22.