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Visitors of select Cariloha stores are already feeling the bamboo-soft difference for themselves thanks to a new “feel the difference” display that’s designed to educate customers on the real, tangible differences between Cariloha’s irresistibly soft, competitively priced bamboo goods and other similar products found in today’s marketplace.
Basically, this display’s three triangular sections (shown above) compares and contrasts the features and benefits of Cariloha’s bamboo shirts, towels or sheets with two other mainstream brands’ related product.
The bamboo display asks the following questions: “Which shirt would you rather wear?” “Which sheets would you rather sleep in?” And, “Which towels would you rather dry off with?” The display showcases three towel options, three shirt options, and three sheet options — one option being a Cariloha bamboo option within each category.
“Customers can compare the price, craftsmanship, and softness of each product, brand and style for themselves,” said Scott Brady, Cariloha AVP of Communications. “They can get a feel for what they like best and then make a more educated buying decision. They don’t have to take our word for it – they can simply see and feel the differences on their own.”
The Cariloha Mandalay Bay Las Vegas store was a test store for this new bamboo tripod display. Here’s what they had to say about it. “The new feel the difference display is a big hit. People seem drawn to it when they come in the store and love “Feeling the difference!” I have been able to use the display in lots of selling points.” – Jordan Wilson, Cariloha Las Vegas store manager
We’re confident that this new display will resonate and connect even more with our Cariloha customers, helping them see, feel and understand the amazing benefits of bamboo shirts, sheets and towels. Thus far, we’ve heard customer comments akin to… “Holy Cannoli – these towels are soft!” And, “Whoa, Carla, you’ve gotta feel these sheets, honey!” And, “Are you kiddin’ me?! This is a billion times softer than that other shirt!”
Stores and customers are sure to love this new tool for understanding Cariloha’s ultra-soft bamboo products. Let us know how it helped you in your purchasing decision. If it’s working or not working, we’d love to know.